April 2015 Newsletter

Greetings Members and Supporters,

We have just wrapped up our first quarter of business. The quarter had its ups and downs but our member dealers were resilient and had a profitable quarter. We have many strong dealers in our portfolio and our members are willing to share their strategies with fellow members when called upon to do so. Most experts predict that in 2015 the U.S. Auto sales will hit a record high. Therefore, we feel that our dealers will have another profitable quarter. However, if you are a dealer member and feel that you are struggling to hit your goals and objectives, please feel free to reach out to your association, we are willing and ready to assist you.

In order to keep our commitment of providing quality service to our members, Ford MDA will hold our annual conference/membership meeting August 24th and 25th
in Las Vegas, Nevada. Please mark your calendar and join us in Las Vegas as we provide you with timely Ford information and tools for your dealership. As with any organization, the success of our conference depends upon your continued participation.

Ford Motor Company and Ford Motor Credit Company, once again is the major sponsor for our event this year. Ford continues to maintain its commitment to minority dealers and stand by our association as we continue to grow and provide our members with quality services. We are excited about Ford’s participation with our association and the potential we have working together to make our dealer association the best in the industry.

Also, please be on the lookout for surveys from our office. We want to make sure that we get your input as we continue to provide you with the resources you can use in your dealership. Our member vendors are on standby to assist us with programs we will need to serve our dealers with. I wish all of you the best as you increase your sales and profits. Looking forward to seeing you in Las Vegas!


Fernando Varela

Ford MDA Board of Directors for 2015


Fernando H. Varela – Chairman
All Star Ford, Palestine, TX

Fred J. Salinas – Secretary &
National Dealer Council Representative
Friendly Ford of Crosby, Crosby, TX

Randy Henderson – Treasurer
Henderson Family Ford, Webster, NY


Executive Director
Dr. AV Fleming

Osvaldo Garcia, Jr.

Executive Assistant
Dee Suber

Board Members

Joe Chastang
Chastang Ford, Houston, TX

Stacey Corley
Ed Corley Ford, Grants, NM

Mark Douglas
Avis Ford, Southfield , MI

Adrian Fargeat Jr.
Super Ford, West Covina, CA

Ray Fregia Jr.
Courtesy Ford Lincoln, Danville, IL

Sil Gonzales
Gresham Ford, Gresham, OR

Ford Motor Credit Company

Ford Credit exists to meet the finance requirements of automotive dealers. They understand the unique needs of dealers and have developed a full array of financing plans and programs designed to fully accommodate those needs. Providing Ford Credit a full spread of business gives you an advantage over the competition. Contact your Ford Credit BDM for details.

Paul Trulock

Manager, Ford & Lincoln Brand
Ford Motor Credit Company
office: 313-337-3432
cell: 313-673-8028
email: [email protected]

Dealer Performance Report – Available Now!


Are you getting this great tool from FMCDealer.com? Send us a note if you are not receiving your DPR!

Ford MDA & Ford Motor Company created the Dealer Performance Report, which is similar to a Cross Sell Report. This report was designed to help you analyze your market and sell more vehicles. This is available to you “Free of Charge”. Please take advantage of this good report.

Read more…

CDK Global – Kathy Gilbert

cdkDigital Pay is Here to Stay!

From groceries to clothes to gas stations, online and mobile shopping has taken over the lives of consumers. And the generation gap is closing quickly. Young or old, everyone is realizing the ease of perusing the aisles of your online store and comparing your services to every other retailer out there.

So, how does one dealership stand out from the rest, while giving customers exactly what they want?

Read more…

DealerTrack – Ernest Lattimer


Dealertrack DMS partner Ross Ford Toyota honored as TIME Finalist
Dealertrack DMS partner Ross Ford Toyota honored as TIME Finalist

April 07, 2015 | Dealertrack

What happens when a small town dealer embraces change? They launch their business and their team into prime TIME. That’s what happened at Ross Ford Toyota in Wynne, Arkansas, a small town dealership on the front lines of our rapidly changing industry. From hiring women to top positions to leveraging mobile technology and social media tactics, the dealership stays ahead of the curve while maintaining a strong relationship to the local community. That commitment led in part to owner Jim Ross being named one of 55 finalists for the 2015 TIME Dealer of the Year Award. As a partner with our DMS team, we’re proud of our association with Ross Ford Toyota and humbled by their accomplishment. To better understand how they’ve built a culture of success, the Dealertrack team spoke with General Manager Farah Simmons about the dealership’s business practices and values.

Read more…

Merchant Lynx Services – Jeff Gates


Dear Members,

The world of payment processing is constantly evolving; new technologies aimed at improving the consumer experience such as Apple Pay seem to be sprouting up on a regular basis. The threat of credit card fraud and data breaches is also growing at double digit rates. Dealerships are just as vulnerable as any other large retailer we have read about in the news but Merchant Lynx Services can ensure you are not only protected but compliant with the mandatory requirements such as EMV/Chip technology and PCI Compliance in 2015.

Read more…

SBA Loan Program Links

Dear Members,

The following links will explain in detail the SBA loan program. Feel free to call the Ford MDA office is you have any further questions about the SBA programs.

SBA 7(a) Loan Program Read more…

ACE Business Finders

aceAccess to capital is always on the dealers mind; whether expanding, remodeling or buying another dealership. Ford MDA has teamed up with ACE Business Finders to provide you with a source to accessing capital via the SBA or other lending institutions.

Read more…

All Star Ford – Kilgore, TX


All Star Ford of Kilgore, Texas celebrated their Re-Grand Opening last month. Partners Fernando Varela and Gilbert Lopez were joined by family, friends, Ford & Ford Credit representatives from the Dallas Regional Office.

If you are planning a Re-Opening at your dealership, send us and invitation and/or pictures.

A Word from the Executive Director

Greetings Members and Supporters,

For many years our minority dealers have maintained a strong relationship in Washington DC with many members of Congress. I am happy to report that the board has made it a priority for our association to forge an even stronger relationship with members of Congress. Our Legislative Committee will be chaired by Mr. Sil Gonzales. Mr. Gonzales has many years as a dealer advocate and is very passionate about increasing our relationship with members of Congress. Further, I know many of you support your local members of Congress and we will continue to develop a list of Congressmen and Congresswomen that we support and who also support our organization.

Read more…