August 2014 Newsletter

Greetings,

I hope that you had a profitable first two quarters of 2014, and that you finished the second half of the year strong. Our 2nd Annual Conference/Membership Meeting held in Miami Beach, Florida in July was a success. The Town Hall Meeting featured John Felice, Vice President, U.S. Marketing Sales and Service, Elena Ford, Vice President, Global Dealer and Consumer Experience, Joy Falotico, Executive Vice President, Marketing Sales & Americas at Ford Motor Credit Company, and Dave Kelleher, Director Market Representation Ford and Lincoln U.S. The panelist was frank and members were engaging. It’s not often that our members have an opportunity to be in a setting where their issues are the main priority while speaking to such an esteem and elite group from Ford Motor Company.

I want to thank all the members that attended our membership meeting and provided the board with your invaluable input. The board heard you loud and clear and we will act accordingly for our members. Part of Ford MDA’s official business of its members is to elect board members. For 2015, we will be adding three newly elected board members, Stacey Corley, Ed Corley Ford, Grants, New Mexico, Adrian Fargeat, Jr., Super Ford of Puente Hills, California, and Ray Fregia Jr., Courtesy Ford Lincoln, Danville, Illinois. I would like to point out that these three dealers are not only very talented in the automobile industry; but they are all second generation dealers as well.

Ford MDA has been blessed to have talented and dedicated dealers serve on our board and provide leadership. These dealers are no longer on the board, but I would be remiss not to mention their names: Jose Pozos, Isaac Lizarraga, and Gus Palmar. Also, Nate Sutton, and Michael Martin will be finishing up their term December 31st. The association will always be indebted to these gentlemen for their unwavering service.

Best Wishes,

Fernando Varela
Chairman

Ford MDA Board of Directors for 2014

Officers

Fernando H. Varela – Chairman
All Star Ford

Fred J. Salinas – Secretary &
National Dealer Council Representative
Friendly Ford of Crosby, Crosby, TX

Randy Henderson – Treasurer
Henderson Family Ford, Webster, NY


Board Members

Joe Chastang
Chastang Ford, Houston, TX

Mark Douglas
Avis Ford, Southfield, MI

Adrian Fargeat, Jr.
Ford of Puente Hills, West Covina, CA

Sil Gonzales
Gresham Ford, Gresham, OR

Michael Martin
Vision Ford Lincoln, Alamogordo, NM

Nathaniel Sutton
Sutton Ford Superstore, Matteson, IL


Staff

Executive Assistant
Dee Suber

Executive Director
Dr. AV Fleming

Consultant
Osvaldo Garcia, Jr.


Ford MDA Newly Elected Board Members for 2015

Stacey M. Corley
Stacey M. Corley

Adrian Fargeat, Jr.
Adrian Fargeat, Jr.
Ray Fregia, Jr.
Ray Fregia, Jr.

FORD MDA’S 2nd Annual Conference – PHOTOS

Here are some photos of our 2nd Annual Conference. Visit our website for additional photos.

FORD MDA ANNUAL CONFERENCE MEETING IN MIAMI 2014  FORD MDA ANNUAL CONFERENCE MEETING IN MIAMI 2014  FORD MDA ANNUAL CONFERENCE MEETING IN MIAMI 2014
 FORD MDA ANNUAL CONFERENCE MEETING IN MIAMI 2014  FORD MDA ANNUAL CONFERENCE MEETING IN MIAMI 2014  FORD MDA ANNUAL CONFERENCE MEETING IN MIAMI 2014
 FORD MDA ANNUAL CONFERENCE MEETING IN MIAMI 2014  FORD MDA ANNUAL CONFERENCE MEETING IN MIAMI 2014  FORD MDA ANNUAL CONFERENCE MEETING IN MIAMI 2014
 FORD MDA ANNUAL CONFERENCE MEETING IN MIAMI 2014  FORD MDA ANNUAL CONFERENCE MEETING IN MIAMI 2014  FORD MDA ANNUAL CONFERENCE MEETING IN MIAMI 2014
 FORD MDA ANNUAL CONFERENCE MEETING IN MIAMI 2014  FORD MDA ANNUAL CONFERENCE MEETING IN MIAMI 2014  FORD MDA ANNUAL CONFERENCE MEETING IN MIAMI 2014

NAMAD’S Lifetime Achievement Award – Irma Elder

Long time supporter and member Mrs. Irma Elder was presented the “Lifetime Achievement Award ” by Mr. Damon Lester, President of NAMAD.

irma

Irma B. Elder was born in Xicotencatl, Mexico. When she was twelve (12) years old she moved with her family from Mexico to Miami.

James Elder, Irma’s husband, started Troy Ford with Ford Motor Company Dealer Development in 1968.

When her husband died in 1983, Irma took over the business, becoming the first woman to own a Ford dealership in Metro Detroit.

In 1999, Irma changed the name of the store from Troy Ford to Elder Ford to reflect the growing Elder Automotive Group.

Today the Elder Automotive Group includes seven (7) locations in Michigan and four (4) locations in Florida.

Ford Motor Credit Company

FORD MOTOR CREDIT COMPANY

Ford Credit exists to meet the finance requirements of automotive dealers. They understand the unique needs of dealers and have developed a full array of financing plans and programs designed to fully accommodate those needs. Providing Ford Credit a full spread of business gives you an advantage over the competition. Contact your Ford Credit BDM for details.

Paul Trulock

Manager, Ford & Lincoln Brand
Ford Motor Credit Company
office: 313-337-3432
cell: 313-673-8028
email: [email protected]

Ford & Ford MDA – Dealer Performance Report

Are you getting this great tool from FMCDealer.com? Send us a note if you are not receiving your DPR!

Ford MDA & Ford Motor Company created the Dealer Performance Report, which is similar to a Cross Sell Report. This report was designed to help you analyze your market and sell more vehicles. This is available to you “Free of Charge”. Please take advantage of this good report.

How to Access the Report: Dealer Principal have access to the reports via FMCDealer.com and will need to follow the steps listed to download the reports.

  1. Dealer should log into FMCDealer from the main URL FMCDealer.com
  2. The user should click the Management Reports navigation link under the Sales tab
  3. The user selects Minority Dealer Reports link from the Management Report.

Please contact the Ford MDA Staff if you have questions regarding this valuable tool. Thanks!

ADP – Kathy Gilbert

DEALER SOLUTIONS EXPO

Secure Your Data…It’s Your Biggest Asset
Hardly a day goes by when we don’t read another headline about a data breach.
The latest New York Times headline reads, “Russian Hackers Amass Over a Billion Internet Passwords”. I’m sure you recall the data breach Target experienced last year and a follow up headline reads,
“Target Puts Data Breach Costs at $148 Million, and earnings slide 46%.”.

According to the 2013 Verizon Data Breach Investigations Report, 92% of confirmed data breaches came from outsiders, organized crime and activist groups.

Learn how to secure your data-recognize the threats and avoid the breach.

If you missed the Data Security workshop at the NAMAD conference in May, you can attend ADP’s free Dealer Solutions Expo when Business Security Expert, Jim Foote presents Who Let the Data Out? Click to read more…

DealerTrack – Ernest Lattimer

dealertrack2

insights

ADVERTISING: NEW TIMES, NEW MEDIA, NEW RULES
Complicated new rules and aggressive FTC oversight requires a disciplined
approach in the review and application of advertising.

by Randy Henrick
by Randy Henrick

Advertising the sale or financing of motor vehicles has become increasingly complicated with an aggressive Federal Trade Commission (FTC) and the need to reach consumers (especially Millennials) through social media, which was never thought of when advertising laws and regulations were written. It certainly makes a dealer’s life more complex.

The FTC has launched a new automotive program since the Dodd-Frank Act gave it streamlined authority to write regulations. It has also become much more active in pursuing dealers for deceptive advertising under Section 5 of the FTC Act. (Since 2012, the FTC has brought 16 cases against auto dealers for deceptive advertising.) . TheFTC’s Head of its Bureau of Consumer Affairs said the FTC believes that deceptive dealer advertising is a “significant problem,” many automotive dealer investigations are “in the pipeline,” and that this is a “priority area” for the FTC. Click to read more…

UHY – Dan Patterson

EXPIRED TAX BENEFITS THAT
MAY AFFECT YOU FOR 2014
By Emily Cody, CPA

On December 31, 2013, 53 tax provisions expired, some of which have been around for a number of years. While there has been some talk in Congress about some of these provisions being extended and/or increased to their previous benefit amounts, currently none of them have been extended. It’s important to remember that these are no longer available when planning for 2014, including items such as your capital expenditure budget and cash flow due to possible increase in taxes. The listing below highlights 15 of the 53 significant
provisions that have expired.

BUSINESS PROVISIONS

1. Section 179 Depreciation Expense Limitation:
The amount of depreciation expense that can be recognized for the taxable year is reduced drastically from $500,000 in 2013 to $25,000 for 2014. The phase out of this deduction is also accelerated with the investment limitation dropping from $2,000,000 to $200,000. Click to read more…

A Word from the Executive Director

Greeting Members and Supporters,

I want to personally thank all of you who were able to attend our second annual conference. And we look forward to those of you that were not able to attend this year, but will be with us the next time we meet. Our Vendors want you to know that they are there to help you with your needs in your store and don’t hesitate to call on them. This year we also provided at our conference, workshops that were timely and most importantly what dealers wanted to hear. Further, our Twitter workshop was a success for those that attended. It was also mentioned that we should follow up our workshop with a webinar so that we can keep the momentum going as it relates to social media. We will continue to work with Ford to provide world class training and technical assistance to our members. Further, we believe that Ford is committed to helping us grow our dealer body which in turn will strengthen our membership base.

As we gather more information on what is needed by our members and what current trends are happening in our industry; we will use our website as a user friendly portal for you to access information that will help your store increase its profit. We have already started to archive information that the dealer can access. Moreover, there will be information in the member’s only section of our website which can only be viewed and accessed by a dealer member.

The board recognizes that we must continue to maintain our relationship with members of Congress. Further, it is important for our organization to have a strong voice in Congress so that we can help shape policy that will affect our business. Again, as we continue to build on our collective voice in Washington, DC, our organization will have a stronger voice to serve your needs.

Respectfully,

AV Fleming
Executive Director