March 2016 Newsletter

Message from the Chairman

Dear Members and Supporters,

Our planning for the Ford Minority Dealers 4th Annual Conference is in full swing. We are excited and delighted to have our annual conference in Detroit, the “Motor City.” In a few weeks we will send out a “save the date” memo with lodging information. Ford Motor Company and Ford Motor Credit Company are major sponsors of our conference this year, as they have been in the past. The participation and activities from Ford will be at an all-time high.

It is with great pleasure to inform you that Mr. Edsel B. Ford, member of the Board of Directors at Ford Motor Company will be our keynote speaker for our dinner. Mr. Ford has been a tireless champion and friend of our association for many years and I know you will be energized when you hear him speak at our event.

We know that your time is precious and you have many events that require your attendance but we believe the workshops and information we will provide you with will give you valuable information that you can take back to your operations. Our vendors will make themselves available throughout the time we are together, so that they can provide you with important and timely information as well.

What makes our conference unique is that within our membership dealer body, we have a wealth of invaluable knowledge that is shared among our members. The synergy created from our members that

FordRE-GRAND OPENING
ALL STAR FORD
PALESTINE

Fernando Varela, President of  Varela Auto Group hosted family members, community leaders and customers at his All Star Ford Palestine dealership.  This was the fourth and final facility upgrade for the Varela Auto Group.  Jack Martin, a Dallas Cowboys football player greeted customers and signed autographs.

Sil Gonzales

Profile – Sil Gonzales

Silvestre “Sil” has more than 40 years’ experience managing businesses, banks, and development companies for both the public and private sectors. That vast knowledge and experience served him well as he transitioned to the Automotive Business – growing a number of successful private cap franchises. He has been recognized by his peers – nominated for Time Quality Dealer of the Year (2002) and was recognized as a “Sam Walton Business Leader”. He has always been an advocate for Diversity within the Automotive Industry and has lobbied on behalf of that cause. He has been on the Boards of the DaimlerChyrsler Minority Association, as well as the Ford Minority Associations and has been a leader within the National Association of Minority Automobile Dealers (NAMAD). He has served on a variety of Dealer Ad Councils for both domestic and imports. Currently he is President of Ford of Ventura located in Ventura, CA and Gresham Automotive Group, Inc. Dba Gresham Ford located in Gresham, OR. He has also been recognized as one of the elite club of President’s Award Winning Dealerships (2009, 2011, and 2012) within Ford Motor Company. He is a member of Rotary International and within his club has been honored as Rotarian of the Year. Sil is also married with four children.

FORD MDA BOARD OF
DIRECTORS

Randy Henderson
Chairman
Sil Gonzales
Secretary
Joe Chastang
Treasurer
Directors:

Victor Benitez
Stacey Corley
Mark Douglas
Ray Fregia, Jr.
Steve Rojas
Fred Salinas
Past Chairman
Fernando Varela
Staff:
Executive Director

AV Fleming
Executive Assistant
Dee Suber
Consultant
Osvaldo Garcia, Jr.

In This Issue:

  • Message from the Chairman
  • Re-Grand Opening
  • Sil Gonzales Profile
  • Board of Directors
  • Dealertrack
  • Stacey Corley Profile
  • Message from the Executive Director
  • Our Sponsors
  • Contact Us

DEALERTRACKLOGO1.JUN16 (1)

Ask Randy: What’s the Area of Greatest Focus for the FTC?
We recently sat down with Randy Henrick, Dealertrack’s Associate General Counsel and noted industry compliance expert, to get his advice on FTC areas of interest, as well as actions. Here’s what he said:

Q: What’s the area of greatest focus for the FTC?
A: I believe the FTC is going to focus on digital and social media ads in which the required disclosures are not clear and conspicuous on all capable mobile devices, such as smartphones. The FTC wants the disclosures to be in close proximity to the claims, disfavors scrolling, and does not consider pop-ups or hover-over disclosures to be clear and conspicuous.

Q: What’s the latest news on FTC actions, as it relates to dealership advertising?
A: The FTC just settled enforcement actions with two Ohio dealers for advertising leasing deals not available to a majority of consumers – and which omitted terms required to be disclosed under the federal Consumer Leasing Act and Regulation M. In this case, the FTC emphasized that disclosures in small print at the bottom of the ad were not clear and conspicuous in which event the FTC treats the ad as if no disclosures were made. Both dealers were compelled to sign 20-year consent decrees which means any type of unfair or deceptive ads they make over the 20 years will incur substantial financial penalties.

Meet the Expert: Randy Henrick
Randy Henrick is Dealertrack’s Associate General Counsel for regulatory and compliance matters. He authors Dealertrack’s annual Compliance Guide and writes articles that appear in numerous legal and auto industry journals such as Dealer Magazine, as well as articles and blogs at

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Profile – Stacey Corley

Stacey M. Corley was born October 4, 1968 to Eddie and Gladys Corley in Grants, New Mexico. He is the youngest of eight siblings. Stacey is a graduate of Brigham Young University where he was a three time letterman in track and football and was a recipient of the Scholar Athlete Award for the Western Athletic Conference. He currently holds several school records at BYU. Stacey believes in giving back to his community where he is a member of Emmanuel Baptist Church. Stacey is a Rotarian in Grants and is the founder of the Ty Detmer Youth Football League. TDYFL currently held its 12thAnnual All Star Weekend which helps raise money to support youth programs in Grants, NM. This annual dinner and golf tournament brings in athletes like Ty Detmer, Floyd Little, Mike Rozier, Ruthie Bolton, Greg Monroe and Sloane Stephens to mention only a few big time athletes that have come to Grants to participate in this event.

Stacey has been married for 25 years to Patricia Corley and they have two children. Son Cassius is a Redshirt Sophomore on a Football Scholarship at New Mexico State University. Daughter Paris will be attending the University of Arizona this Fall on a Tennis Scholarship. Stacey is currently the General Manager at Ed Corley Ford in Grants, NM.

Message from the Executive Director

Greetings Members and Supporters,

We have officially got one quarter of sales in the book for 2016. Dealers are off and running to another record year. Even, with the high level of profits, our members are not satisfied with their success or are they going to rest on their laurels. Therefore, as an association, it is our job as well to help our members increase sales and market share. For 2016, we will continue our collaboration with Ford Motor Company for the General Manager and Office Training Program. Our members have mentioned to us many times that the key to their success lies within having great employees and management team. Further, by utilizing our General Manager program we are creating a “bench” for future dealer candidates.

Even with the best inventory management strategy, one may find themselves with a unit or two that doesn’t move at optimum level. Again for 2016, Ford Motor Credit Company will continue with its Minority program to assist with aged inventory on your Ford Motor Credit floor plan. The dealers that have taken advantage of this program in the past have had great success moving their aged inventory and enhancing their marketing strategy.

During 2016, we will utilize our vendors as well to increase your profit and market share. Our vendors are preparing workshops and webinars that we can share with you throughout the year. We are looking for ways to defray your cost on the products that we put in front of you as well. As we go forward, we will be calling on our members for feedback via surveys. Please fill out these surveys so that we can

Visit Our Sponsors:

Ace Business Finders
www.acebusinessfinders.com

American Financial Services
www.afsaonline.org

American Guardian Warranty Services, Inc.
www.agwsinc.com

CDK Global, Inc.
www.cdkglobal.com

Dealertrack
www.dealertrack.com

eLend Solutions
www.elendsolutions.com

Ford Motor Company
www.ford.com

Ford Motor Credit Company
www.ford.com/fordcreditservices/

Merchant Lynx Services
www.merchantlynx.com

UHY LLC
www.uhyadvisors-us.com

Quick Links:

www.namad.org
www.nada.org
www.ford.com
www.fordmda.com

Contact Us:

Give us a call for more information about our association…

Ford Minority Dealers
Association (Ford MDA)

P.O. Box 760386

Southfield, MI 48076

Phone: (248) 557-2500

Fax: (866) 559-1732

Visit us on the web:
www.fordmda.com